Written By: Sherry Harris
When you think about specialty coffee, one name that has made waves across the United States is Black Rifle Coffee Company (BRCC). Founded by former U.S. Army Green Beret Evan Hafer, this veteran-owned coffee brand is more than just about caffeine—it’s a movement that blends bold flavors with a patriotic mission. What started as a small roasting business quickly grew into a powerhouse coffee company that caters to both everyday coffee drinkers and hardcore enthusiasts who want quality in every sip.
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The Story Behind Black Rifle Coffee
The journey of Black Rifle Coffee began with a simple mission: to provide premium, small-batch coffee while giving back to the veteran and first responder communities. Evan Hafer, who spent years serving in the military, wanted to create a brand that represented not just strong coffee but also strong values. His vision was to roast coffee that could fuel the toughest mornings and longest nights while standing as a symbol of freedom and support for those who serve.
Unlike many large coffee chains, BRCC prioritizes authenticity. Every batch is carefully roasted to maintain quality, and the company has built a loyal customer base that resonates with its military-inspired branding. With slogans like “Coffee, or Die,” the brand has cultivated a unique identity that merges lifestyle, community, and caffeine culture.
Why Black Rifle Coffee Stands Out in the Coffee World
There are thousands of coffee brands out there, but Black Rifle Coffee has carved a niche by combining exceptional quality with a cause-driven mission. The company isn’t just about brewing—it’s about community. BRCC hires veterans, donates to first responder initiatives, and regularly contributes to organizations supporting the military.
From a flavor perspective, BRCC offers a wide range of blends—from bold, dark roasts that pack a punch to lighter, smoother options that highlight subtle tasting notes. Their branding connects with customers on a personal level, making every cup feel like more than just a beverage—it’s a statement.
Exploring the Black Rifle Coffee Menu
The Black Rifle Coffee menu is diverse, designed to satisfy different tastes and brewing preferences. Whether you’re someone who loves a strong, dark roast to jumpstart your day, or you prefer smooth single-origin beans with complex flavors, BRCC has something for you.
Signature Coffee Blends
The backbone of BRCC’s menu is its signature blends, which have become cult favorites among coffee lovers. Some of the most popular include:
- Silencer Smooth – A light roast with a smooth, clean flavor that’s perfect for those who enjoy a milder cup.
- AK-47 Espresso Blend – Medium roast crafted for those who want a balance of boldness and smoothness, ideal for espresso lovers.
- Blackbeard’s Delight – A dark roast with deep, smoky undertones that coffee purists appreciate.
- Murdered Out – Known as one of the boldest, darkest roasts on the menu, ideal for those who like an intense kick.
These blends are available in ground, whole bean, and K-Cup formats, making them accessible for every type of brewing method.
Single-Origin Selections
For those who like to explore the unique flavors of coffee-growing regions, BRCC’s single-origin coffees are a treat. These beans are sourced from top regions like Colombia, Guatemala, and Ethiopia, each bringing distinct tasting notes. For example, Colombian beans tend to have bright acidity with fruity notes, while Guatemalan beans often deliver chocolatey undertones with a smooth finish.
Single-origin options allow drinkers to experience the authentic flavors of a region without blends masking their unique characteristics. These coffees are perfect for pour-over or French press methods, where subtle flavors can shine.
Seasonal & Limited-Edition Roasts
Another exciting part of the Black Rifle Coffee menu is its seasonal releases and limited-edition roasts. These are often themed around holidays, special events, or collaborations, making them highly sought after by collectors and coffee enthusiasts. For instance, BRCC has released special blends for Independence Day and Veteran’s Day, each with unique flavor profiles and packaging designs.
Not only do these releases give customers a chance to try something new, but they also create a sense of exclusivity that makes the coffee-drinking experience more exciting.
Ready-to-Drink Options
While brewing coffee at home is great, sometimes you need something quick and convenient. That’s where BRCC’s ready-to-drink (RTD) options come in.
Canned Espresso & Cold Brews
The canned espresso drinks are perfect for people on the go who still want a strong caffeine hit. These come in flavors like Espresso Mocha, Espresso Caramel Vanilla, and Espresso with Cream.
For those who prefer something smoother and more refreshing, BRCC offers cold brews in cans, available in both classic and flavored options. Cold brew is naturally less acidic, making it easier on the stomach while still packing a caffeine punch.
Specialty Flavored Drinks
Beyond the basics, BRCC has introduced specialty flavors to its RTD lineup, such as salted caramel, vanilla, and mocha. These are ideal for people who like their coffee with a little sweetness and flair.
Energy-Boosting Coffee Beverages
Some of BRCC’s ready-to-drink options are specifically formulated to act as energy drinks, combining caffeine with added ingredients for endurance and focus. These are especially popular among athletes, outdoor adventurers, and those with demanding jobs.
Non-Coffee Alternatives on the Menu
Not everyone drinks coffee, and BRCC makes sure there’s something for everyone.
Teas and Hot Chocolate Options
For non-coffee drinkers, BRCC offers a selection of teas and hot chocolates. Their hot chocolate blends are rich, creamy, and often come in seasonal flavors like peppermint or marshmallow.
Decaf and Low-Caffeine Choices
For those who love the taste of coffee but want to cut down on caffeine, BRCC provides decaf options. These still deliver on flavor without the jitters. They also offer low-caffeine blends that give you a mild energy boost without being overwhelming.
Wellness and Lifestyle Drinks
BRCC has also tapped into the wellness trend with drinks that include added ingredients like protein or functional supplements. These drinks are ideal for health-conscious individuals who want more than just caffeine from their beverages.
Table: Nutrition Facts of Popular Black Rifle Coffee Menu Items
| Product | Calories (Approx.) | Caffeine Content |
|---|---|---|
| Black Coffee (Hot Brew) | 5 calories | 150–200 mg per cup |
| Canned Cold Brew (Classic) | 15–25 calories | 200–250 mg per can |
| Espresso Mocha (RTD) | 150–180 calories | 180–200 mg per can |
| Caramel Vanilla Latte (RTD) | 180–220 calories | 170–190 mg per can |
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Food Items and Snacks Paired with Coffee
Black Rifle Coffee shops don’t just serve drinks—they also offer a variety of food and snack items that perfectly complement their coffee.
Breakfast Options
For morning customers, BRCC typically serves breakfast sandwiches, burritos, and bagels. These hearty options pair perfectly with a hot cup of coffee and make for a complete meal to kickstart the day.
Pastries and Sweet Treats
From muffins, cookies, and croissants to cinnamon rolls and brownies, BRCC ensures there’s always something sweet to enjoy alongside your coffee. Seasonal pastries also make their way onto the menu, giving customers fresh flavors throughout the year.
Healthy and On-the-Go Choices
For health-conscious customers, BRCC also provides granola bars, protein snacks, and fruit-based options. These are convenient for busy mornings or quick refueling during the day.
Brewing Methods for Black Rifle Coffee
One of the best things about Black Rifle Coffee is that it can be brewed in multiple ways, depending on how you like your cup of joe. Whether you’re an espresso fanatic, a French press enthusiast, or someone who just wants a quick drip coffee in the morning, BRCC has products suited for every style.
Ground Coffee vs. Whole Beans
When buying coffee, one of the biggest decisions is whether to get pre-ground coffee or whole beans. BRCC offers both, catering to convenience seekers and purists.
- Pre-Ground Coffee – Perfect for busy mornings. It’s ready to scoop into your machine without any extra steps. While pre-ground coffee saves time, it may lose some aroma and freshness faster than whole beans.
- Whole Beans – For those who want maximum freshness, grinding beans just before brewing is the way to go. Whole beans from BRCC maintain their bold flavors longer, giving you that rich aroma every time you brew.
If you have the time and equipment, whole beans are highly recommended. But if you’re always on the go, pre-ground coffee still delivers a satisfying cup.
Brewing Equipment Recommendations
To get the best experience, you’ll need the right brewing gear. Here are some top recommendations for BRCC:
- French Press – Brings out the bold and rich flavors of dark roasts like “Murdered Out.”
- Pour-Over (Chemex or V60) – Ideal for single-origin beans where you want to taste all the subtle notes.
- Espresso Machine – Perfect for the AK-47 blend, designed for smooth yet strong shots.
- Drip Coffee Maker – A convenient way to brew large batches, ideal for Silencer Smooth.
- Cold Brew Makers – Great for brewing overnight and enjoying a smooth, low-acid coffee the next day.
The choice really depends on your lifestyle. BRCC caters to all of these methods, ensuring versatility in brewing.
Best Brewing Techniques for Flavor
Brewing isn’t just about pouring hot water over coffee grounds—it’s about technique. For the richest BRCC experience, keep these tips in mind:
- Use Freshly Ground Coffee – Grinding just before brewing ensures the best flavor.
- Mind the Ratio – A standard coffee-to-water ratio is 1:16 (1 gram of coffee per 16 grams of water). Adjust based on your taste.
- Control Water Temperature – Ideally, water should be between 195–205°F. Too hot, and it burns the coffee; too cool, and it under-extracts.
- Experiment with Brew Time – Longer steeping times (like in French press) produce bolder flavors, while shorter times (like pour-over) highlight lighter notes.
By adjusting these variables, you can bring out the best in BRCC’s unique roasts.
Black Rifle Coffee Merchandise
Beyond coffee, BRCC has built a lifestyle brand with an impressive range of merchandise that resonates with its patriotic and rugged image.
Apparel and Gear
Black Rifle Coffee sells apparel like T-shirts, hoodies, hats, and tactical-style clothing. These items often feature military-inspired designs, patriotic slogans, and the company’s bold branding.
For outdoor enthusiasts, there’s gear like water bottles, tactical mugs, and even camping essentials, all built to last and match the brand’s rugged identity.
Coffee Accessories
To enhance the coffee experience, BRCC also offers a variety of coffee accessories such as:
- Branded mugs and tumblers
- Coffee grinders
- French press sets
- Travel mugs and thermoses
These accessories are not only functional but also make great gifts for fellow coffee lovers.
Gift Bundles and Special Collections
For holidays and special occasions, BRCC creates gift bundles that include coffee, apparel, and accessories. These curated packages are popular for gifting, especially among military families and patriotic customers.
Nutrition Facts and Dietary Considerations
In today’s health-conscious world, people often want to know what they’re consuming. Black Rifle Coffee provides transparency about the nutrition content of its products.
Calories in Popular Menu Items
Most plain black coffee drinks are extremely low in calories—around 5 calories per cup. However, BRCC’s flavored ready-to-drink options like Espresso Mocha or Caramel Vanilla Latte contain higher calories due to added sugar and cream. A typical flavored can might range from 100–200 calories.
Keto, Vegan, and Gluten-Free Options
BRCC caters to different dietary needs:
- Keto-Friendly – Many black coffees and unsweetened cold brews fit into keto diets.
- Vegan Options – Plain coffee is naturally vegan, and some RTD options use dairy-free ingredients.
- Gluten-Free – Since coffee beans are naturally gluten-free, BRCC’s products work well for gluten-sensitive customers.
This inclusivity ensures that no coffee lover is left out.
Portion Sizes and Health-Conscious Choices
BRCC encourages moderation and offers different portion sizes, from standard 12-ounce bags to larger 5-pound bulk bags. Customers can tailor purchases based on consumption levels.
For health-conscious drinkers, sticking to black coffee or unsweetened options is the best way to enjoy BRCC without extra calories.
Black Rifle Coffee Shop Experience
Walking into a Black Rifle Coffee shop is more than just grabbing a cup of coffee—it’s stepping into a community.
In-Store Atmosphere
The vibe inside a BRCC café is distinctly patriotic, rugged, and welcoming. Walls are often decorated with military memorabilia, flags, and bold coffee slogans. The environment feels more like a gathering place for like-minded individuals rather than just another coffee chain.
Customer Favorites
While the full menu is available, certain items stand out as fan favorites in stores:
- Lattes and cold brews crafted fresh
- Breakfast burritos and hearty sandwiches
- Sweet pastries like muffins and cookies
These in-store offerings make BRCC cafés a go-to spot for both casual visits and daily routines.
Events and Community Involvement
BRCC cafés often host community events, veteran meetups, and fundraisers. This strengthens the bond between the company and its customers, reinforcing its mission to support service members and first responders.
Conclusion
The Black Rifle Coffee menu isn’t just a lineup of drinks—it’s an experience rooted in quality, community, and a mission-driven brand. From bold signature blends and smooth single-origin roasts to ready-to-drink cans and tasty café bites, BRCC delivers something for every kind of coffee lover. Each sip reflects the company’s dedication to roasting excellence while honoring the values of freedom and service.
What truly makes Black Rifle Coffee stand out is its commitment to supporting veterans, first responders, and the broader community. Whether you’re enjoying a hot brew at home, grabbing a canned cold brew on the go, or sitting inside a BRCC café, the experience goes beyond caffeine—it’s about being part of a movement. For anyone who values flavor, convenience, and purpose, the Black Rifle Coffee menu is absolutely worth exploring.
Frequently Asked Questions
1. What is the most popular item on the Black Rifle Coffee menu?
One of the top-selling blends is Silencer Smooth, known for its light and clean flavor. Customers also rave about the AK-47 Espresso Blend for its balance of boldness and smoothness. For ready-to-drink fans, the canned cold brews are consistently among the most popular picks.
2. Does Black Rifle Coffee offer decaf options?
Yes, BRCC offers decaf blends for those who want to enjoy the rich taste of coffee without the caffeine kick. These decaf options are roasted with the same attention to flavor as their regular coffees. They’re great for evening sips or anyone sensitive to caffeine.
3. Can I buy Black Rifle Coffee in stores or only online?
You can purchase BRCC products both online and in retail stores. Many grocery stores, convenience shops, and big-box retailers now stock BRCC. Additionally, their official website offers the widest variety, including subscription plans and exclusive roasts.
4. Are there any vegan options available?
Absolutely—black coffee, cold brew, and most single-origin roasts are naturally vegan. Some ready-to-drink options may also fit a vegan lifestyle, depending on the ingredients. Always check labels if you’re looking for dairy-free or plant-based alternatives.
5. How often does Black Rifle Coffee release new blends?
BRCC frequently introduces seasonal and limited-edition roasts throughout the year. These releases often coincide with holidays or special events, making them highly collectible. Customers in the Coffee Club subscription usually get early access to these new blends.
